What we absolutely adore about the humble straightening brush is its ease of use. Simply plug in, heat up, brush and go – it’s that easy and it cuts styling time in half. We are all rushing around with busy lifestyles so straightening brushes are a godsend, especially if you’re running from boardroom to bar. It’s so easy to slip into your bag before going to work and at the end of the day, plug it in and any stray frizz is instantly smoothed into shape – voila!
The straightening brush is dramatically evolving too. For those of you who can remember, the first Dafni video came out in 2015 and it’s fast approaching 2017 now so there are newer and better generations. The latest models have enhanced features, more temperature control, are lighter in weight and come with advanced ant-frizz ionic technology.
1. Dafni – the original ceramic brush straightener
Launched after 3 years of lab research and engineering, Dafni brush was making hairstyling history in September 2015, launching at the steep price of $300. The short video demonstrating its hair straightening capabilities went viral on Facebook, with over 85 million views. Since then, Dafni went a long way, cutting the price by more than 60% and developing a custom US version, available here. Check out the original movie: Dafni and The New Generation of Hair Straighteners.
2. Apalus Brush Hair Straightener
Apalus was the first affordable rendition of a hair straightening brush that we had a chance to review; you may see how it works in this review. It was improved over time for superior performance, and it still very popular, with over 2,500 reviews to date and a score of 3.7 out of 5 on Amazon. It comes in custom 2 versions, for US and UK markets, respectively.
3. Asavea hair straightening brush
Asavea is already the second generation of brush straighteners, where significant design improvements were made for better performance and safer use on hair. You may read a full coverage on Asavea here. Asavea comes at a very decent price, but what’s more impressive about it is the performance, with almost 75% of the buyers giving it maximum score of 5 stars. The main features that make Asavea a quality purchase are: the integral design of the ceramic teeth, with no risk of falling nibs, and the 6 preset temperature settings that go up to 200C fit for a professional styling tool, all the while eliminating the risk of hair burn.
4. FemJolie hair straightening brush
FemJolie has also an impressive product record, with 67% of the users giving it 5 out of 5 stars for performance. FemJolie comes in 3 stylish color options: white, purple and black. It features digital temperature display, professional swivel cord for easy use, and is also fit for traveling outside US, with a simple power adaptor.
5. Instyler Straight Up brush straightener
This was another known brand straightening brush which arrived for us to try out and it promises smooth, straight hair in half the time of traditional straightening tools. We totally adore the cool futuristic design with purple bristles and a chunky white handle. With two versions to choose from you could go for the “Straight up Lite” ($40) but it only has one heat setting (make sure it’s the right one for your hair because it’s hot, over 230 Deg C) or go for the regular version ($60) with its seven different heat settings.
It gets 10 out of 10 for ergonomics because it’s far more comfortable to use than other straightening brushes. The technical jargon promises 65 ceramic heated plates so that heat is distributed evenly across all the hair. As you brush section by section the heat doesn’t change so there are no hot spots. Obviously if you’re careful, with seven heat settings there’s no chance of using the wrong one.
You should always start low and gently inch up the heat to the right setting for you and the LED is clear and bright so you can see where you’re at. It also has ionic technology so there’s no frizz and the tips of the bristles have cool-tip technology meaning you won’t burn your hands (unless you’re really careless). Also if you’re forgetful or just so busy sometimes things slip your mind you will like the auto shut-off which is great if you leave the house worrying you’ve left your hot brush on. It’s an affordable product in comparison to other high end hairstyling tools brands.
The Instyler is a solid product which will deliver and while a little more expensive than the Acevivi it does what it says but is it better? Yes it possibly is slightly better and definitely more comfortable to use. Read our full review.
Having said that, if you visit Amazon.com you‘ll see that Asavea is still exceptionally popular and because it’s one of the most affordable straightening brushes it sells large amounts although it’s not great for very thick or very curly hair. Similarly, the Apalus is still a very sought after hair brush which is slightly more expensive than the Asavea but again – great for regular hair types and medium thickness hair.
6. Jose Eber digital straightening brush
When this one landed on our desks there was a fight to try it out because it is brand new and promises the best results out of any hair straightening brush – better than flat irons and it works for any hair type! We just had to try it out!
So this cool looking top brand straightening brush says it works on curls, waves, frizz and static because of its variable digital heat control (from 80 Deg C to 232 Deg C) and ceramic bristles. We like these bristles because they deliver shine and the tips are coated in silicone so there’s no scalp burning (one of the original straightening brush problems – ouch!). Do you have lots of hair? Apart from being very lucky, you don’t need to worry because this is a lightweight model so there’s no arm or wrist ache. You might have to be more patient because it may not straighten in one pass.
So, does it work? Well, if you’ve got curls and you want sleek hair plug in and while it’s heating up brush out your hair with a regular brush so you don’t snag or tangle it. Then heat it up to the right setting for your hair and brush using the straightening brush. We think you’ll be delighted because we genuinely think this one ticks the boxes.
For very thick and very curly hair you might need to go over it a couple of times but it does do the job. It straightens as it glides and as it says – it’s the ultimate lazy girl’s straightener. No need for a glove either because of the cool tips. Told you everyone fought over it! There is a downside – it’s expensive, retailing at around $120, the question is, is it worth it? We would say yes if you have very thick and very curly hair but if your hair is wavy, fine or shoulder length you will get similar results with the Apalus or the Asavea.
7. Sutra Beauty ionic heat hair brush
This brush is a little more expensive, as it is a luxury brand so we were interested to see if it was any better than our others we reviewed. It retails at $149.99 and promises fast straightening with beautiful results. We all want sleek and smooth hair and no one wants damage so when this says it incorporates cutting edge anti-frizz technology we expect it to do the trick! It uses infrared keeping temperature at the right level and aiding the process and it has adjustable digital temperature right up to 450 Deg F.
The big question, does it work? Wellm, the silicone bristles deliver even heat and are gentle on the hair. It’s brilliant for very thick hair, within just two or three strokes, even coils get the straight look and with gorgeous luster too. However, the negative that comes with this brush is if you want to flip your hair at the ends or curl it underneath you will struggle.
We say it’s great for all over hair smoothness and probably the best brush for very thick and curly hair but if your hair is medium length, medium thickness you would be better off with one of the others or the Apalus and Acevivi versions which will deliver what you want.
8. The Wet Brush TS2 Super Smoother Electric Hair Straightening Brush
Does it work? When we tried it we were delighted with its speed and precision. It heats up fast up to 450 Deg F and is very comfortable to use. It doesn’t snag hair and neither does it burn hair. We’re also used to getting burnt fingertips when we use hot styling products but this one has cool tips so our fingers didn’t feel any pain! We love the infrared heat which is emitted from the brush because it helps to instantly relax hair without stripping it of moisture. The results? Expect super-smooth, soft and manageable hair with plenty of shine but perhaps not as much volume as the others and retailing at $66.99 we say it’s good value for money.
9. Conair Diamond Heated Smoothing Brush
We trust Conair, the whole world trusts Conair, they’re very good at what they do and they understand hair. That means all hair types from the frizziest, coarsest Afro hair, very curly hair to fine Caucasian hair. Their latest baby is the Diamond Heated Smoothing Brush (which retails at approximately $50).
This brush promises beautiful shiny and healthy hair along with more volume. Most people do look for more volume because big hair is always in style but along with big hair comes the frizz risk. This particular product has that fabulous ionic technology we’ve mentioned above so frizz is banished. You’ll also be blown away by the flexible bristles and detangling comb which means there’s no hair pulling (one of the original problems associated with the first generation straightening brushes) and there are three different heat settings so no fear of burning fine hair.
Does it work? Well yes it does work on most hair types but not all. We say that this is a terrific straightening brush if your hair is of medium thickness but honestly – if you have very frizzy, extremely curly or very coarse hair you are better advised to try a different brush because it won’t get through it. If you do want to try the Conair we’d say that it’s best for medium thickness and wavy hair, or at a lower setting on fine hair.
Use it the same way as any other straightening brush but never be tempted to use it on wet hair. Always dry hair first, use a heat protecting spray and always use the special glove because this brush gets very hot.
Main features of high quality branded hair straightening brush models
A straightening iron works by breaking hydrogen bonds in the hair. While very effective, it can damage your hair in the long run. If you are looking for a safer and cheaper alternative to getting sleek, frizz-free locks, you may consider a hair straightening brush. These electric brushes that straighten hair are considered the new generation of hair straighteners, easier to use than a flat iron and heat up to 450F while emitting negative ions in order to straighten hair in 8 to 10 seconds.
They have a triple action system: they detangle, straighten and increase natural hair shine. They seal the hair cuticle reducing frizziness and increasing hair manageability. The consensus is straightening brushes work in a fraction of the time compared to classical straighteners, although they are less efficient in creating a perfect sleek look.